Creative Direction



How I helped UK Fintech leader Yolt, scale brand love and attract new users. 


As Creative Lead, I set up Yolt’s in-house creative and media that drove brand love and user registrations.  I was guided by the principle ‘Move fast and break things’ where we created hundreds of campaigns across social, TVC, OOH, content and digital to find out what resonated with our audience, and in doing so grew our user base with half a million new users.


Yolt was recognised in numerous industry awards, winning the Best Personal Finance app award at the Wealth and Finance Fintech Awards, Best Money Management App of the Year at the Payment Awards  and were also most recently being named as Best Mobile Initiative at The Banking Tech Awards.