Telling the story of Wild Turkey lead distiller Eddie Russell, unique tribute to his father to his father Jimmy.
Drive awareness of the Master’s Keep Range and launch the brand new limited edition bottle of bourbon.
As creative lead, I launched the campaign in the lead up to Father’s Day, leveraging hype around the event and promoting Wild Turkey Master’s Keep: Revival as the perfect tribute for a father.
The campaign was made to platform and was used across YouTube, Facebook and Instagram to show this unique father and son relationship by blending thousands of archival images from hundreds of years ago, to show how the limited edition bourbon was not not just a superficial tribute but one which borrowed the craft and technique that his father used over hundreds of years ago.
With a limited 3,600 bottles available nationally, hundreds upon thousands of Wild Turkey enthusiasts across the country were asking exactly where they could get their hands on a bottle, even after the campaign finished.
852k reach on social
6.5M impressions across Facebook, Instagram and Youtube