Creative Director | Pitch win, Campaign delivery and most importantly Goat tamer.
With the world well and truly back open, the travel environment is more cluttered and competitive than ever, so we created a campaign creative that would stand out from the crowd and get people to book that bucket list trip.
Instead of using all the tired travel cliches we got aussie travellers to dream bigger by showing them to make their first post COVID holiday the G.O.A.T* by sending an actual goat around the world.
*greatest of all trips
The campaign ran nationally across multiple channels including tv, outdoor, print, radio and digital platforms.