Brand Platform | TVC | Integrated

The Big Bash

The Big Bash

Refreshed the Big Bash brand platform across the Mens and Womens league to capture the anticipation, drama and excitement that is found in each and every moment. 


Simply put: make Big Bash cool


Big Bash is full of unmissable moments. 


I created the  ‘Made of Moments’ platform that gave the Big Bash a new lease of life, celebrating the colour and excitement and paying homage to the environment which it played in. 

This came to life through a range of activations which included trophies being delivered by drone, players driving around in speed boats and my personal favourite a one of the kind rendition of Temper Traps - Sweet Disposition by the Tasmanian Symphony Orchestra.

We gave Big Bash a fresh new design direction that visualised this with a vibrant ‘sunset’ gradient, juxtaposing natural beauty with neon excitement – encapsulating the feeling of summer night at a BBL game. 

The platform was released nationally across TVC, Social, OOH and through various activations heralding a new direction for Australia's most loved cricket competition.

The Results

44.82M total audience, the highest in league history

+5.9% audience increase across all social platforms