Brand Platform, TVC & Integrated

Big Bash League | Cricket Australia

Big Bash League | Cricket Australia

The Brief

To launch Big Bash season 10, updating the look, feel and voice of the Big Bash League while also tying it into the new refreshed Cricket masterbrand.

The Response

We looked to entrench BBL with summertime and bring more families into the sport, and show not only the thrill that comes from watching the elite players, but also the feeling in the stadium, capturing the summer night skies and spontaneous energy of the fans.

We visualised this with a vibrant ‘sunset’ gradient, juxtaposing natural beauty with neon excitement – encapsulating the feeling of summer night at a BBL game.

In result BBL | 10 was the most watched tournament in league history